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To sell something, you need to understand your audience

To sell something, you need to understand your audience

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speaker
Roger Mavity
Conran Group
About Speaker:

Roger Mavity - Former CEO(Conran Group)

Bio:

Roger Mavity founded his own advertising agency, Mavity Gilmore Jaume, in 1981. After selling the business in 1991, he became Chief Executive of Granada Group’s leisure division, then Chairman of Citigate, and then Chief Executive of the Conran Group.

He left the Conran Group in April 2013 to focus on his writing and photography. His first book, Life’s a Pitch, became an international bestseller, and his latest book, published in August 2013, is The Rule Breaker’s Book of Business.

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Conran GroupRoger Mavity